What is SEO?

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July 21, 2020

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SEO is proven to be the most valuable, profit returning generation of online traffic. It allows you to target people who are looking for exactly what you are offering. 

SEO is an acronym for Search Engine Optimisation. It aims to increase the organic reach of a website. Increasing the number of people that see a website without paying for it to be shown to them. With strong SEO you shouldn’t need to spend a lot of money on Google Ads to see results. Over the past five years, Google Ad words have on average nearly doubled in price and will only continue to increase. SEO management is a far more effective way to boost the significance of your online presence. 

Search engines are constantly searching for content on the internet and then placing it in an ordered list or ranking depending on the contents’ relatability to search words. 

SEO is about making sure when a customer searches key search words relating to your business, the search engine recognises that you are more or less likely to be what they are searching for. To increase your SEO means to increase the certainty of the search engine that the keywords are directly relating to your business and therefore a better match for what the customer is searching.

Make sure you have a clear brand personality. This is key to finding your online audience. Know exactly who it is that you are targeting and from there you can utilise specific marketing techniques to suit those people. The world is so large, there are never-ending consumer markets to tap in to, digital marketing just makes it easy to find them!

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