Keep in mind these three easy guidelines for creating meaningful content online:⠀
1. Be informative.
Provide your followers with the opportunity to learn something new. Whether it be how something is made or industry advice. It can feel strange offering this information up for free but it is important in building trust with your followers.⠀
2. Who you are as a business and what problems you can solve.
It is important that your following has a clear idea of what products and services you can offer them and why those products and services are relevant. Don’t try to sell people on a product. Offer a solution to their problems.⠀
3. Success stories.
It can be easy to slip into the habit of using social media just to create new leads and brand imagery. Share your wins and try to connect with happy customers and show appreciation to those that follow you. These customers have the potential to become advocates for your brand.
That’s our two cents anyway! Everyone has a slightly different take but we think if you’re nailing these three things, you can’t go wrong.